(972) 256-8100What is SEO?
Search engine optimization (SEO) is simply the process of enhancing the quality and volume of site visitors to a site or a blog from search engines like Google, Yahoo!, etc. SEO targets free web traffic and not paid web traffic or direct traffic. There is a lot of buzz around the word “SEO” in the internet marketing world.
SEO stands for search engines, and everything that pertains to a site’s search ranking is done through these engines – title tags, keyword density, webmaster guidelines, and so on. SEO encompasses many different techniques used to garner high rankings in search engines. One important aspect of SEO is to create inbound links from other sites that are relevant to your own. This is done by submitting articles to related websites and forums, and by including links in your e-mails, blog postings, and the like.
Another Search Engine Optimization (SEO) strategy is link building. This involves building links to your site that are pointing back to it. These links will help to increase the popularity of your site in the eyes of the search engines and will help it rank higher. Link building is an important part of what is SEO, but you also need to focus on organic SEO and on getting quality backlinks from quality sites. This is a long term game that you will have to commit to if you want to rank higher organically in the search engine results.
