What is a Digital Marketing Strategist? Skills, Job Description, & More

If you’re considering a career in marketing, you’ve probably heard of “digital marketing strategist.” The job of the digital strategist has been unclear to the marketing industry since the beginning of digital marketing. This is our interpretation of the response to the query, “What a digital strategist does and what is a digital strategist?“

Our world is changing more quickly than it has in the past because of the digital sector’s explosive rise. Those who can figure out how to use the internet effectively for commercial objectives are crucial. They are referred to as strategists for digital marketing.

Traditional marketing is becoming less and less relevant as the digital shift is having an impact on nearly every facet of marketing and advertising, as digital marketing gains traction. The global industry for digital marketing and advertising is expected to grow to $1 trillion by the early 2030s. At the same time, the digital advertising market in the United States was valued at $317 billion in 2024 and is projected to reach around $490 billion by 2029.

Additionally, the Digital Marketing Strategist will be in charge of supplying cross-functional teams with concepts that integrate retailer goals, consumer wants, and brand objectives.

In order to create ideas that work, a digital marketing strategist examines consumer preferences, market trends, and rivalry. In contrast to conventional marketers, they work across teams, continuously monitor campaign performance, and modify approaches to guarantee long-term success.

Conclusion

In short, a digital marketing strategist is the driving force behind a brand’s online growth. By combining data, creativity, and strategy, they ensure businesses stay competitive in a fast-changing digital world. Whether it’s SEO, social media, paid ads, or analytics, their role is to connect all the dots and turn marketing efforts into measurable results.

FAQs

1. What do digital marketing strategists do?

A digital marketing strategist wears many hats, handling tasks like search engine optimization (SEO), creating content strategies, managing social media, and running email campaigns. They also set digital branding guidelines, collaborate with sales and marketing teams, and review current strategies for improvements. On top of that, they oversee paid campaigns such as Google Ads and track performance through tools like Google Analytics and Google Search Console to ensure all efforts deliver measurable results.

2. What degree do you need to be a digital strategist?

For positions involving digital marketing strategy, the majority of businesses seek applicants with at least a bachelor’s degree in marketing, advertising, or communications in addition to three years of experience. This role is not entry-level and comes with a lot of responsibility.

3. How big is the digital marketing market in the US?

By 2029, the US digital advertising market is expected to have grown from its 2024 valuation of $317 billion to around $490 billion.

4. How big is the advertising market globally?

In 2024, the global market for digital advertising and marketing was estimated to be worth $595 billion. It is expected to reach over $1 trillion by 2030, with a compound annual growth rate (CAGR) of 11.0% within this time frame.

Related Topics:

• Why and How to Hire a Digital Marketing Agency?
• Do Digital Marketing Agencies Create Content & How It Supports Their Strategy?
• What Is Faceless Digital Marketing? | Growth & Adaptability with Privacy