GOOGLE MY BUSINESS - Digital BTIGOOGLE MY BUSINESS - Digital BTI
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Profile Audit & Local SEO Analysis

Strategic Google My Business Discovery & Business Analysis

Our Google My Business optimization process begins with a detailed discovery phase to fully understand your business, service areas, target audience, and local competition. We analyze your current GMB profile status, business category selection, visibility in local search results, and alignment with Google’s guidelines. This ensures that all optimization efforts are built on a solid foundation and tailored to your specific business goals.

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Complete Profile Setup & Optimization

Complete GMB Profile Audit

We conduct a comprehensive audit of your Google My Business listing to identify missing, incorrect, or inconsistent information that may be limiting your local visibility. This includes reviewing your business name, address, phone number, website URL, categories, attributes, service areas, business hours, and public-facing details. Any inconsistencies across Google Maps, search results, and third-party listings are documented and addressed to strengthen local trust signals.

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Content Creation & Posting Strategy

Accurate Business Information Optimization

We optimize your GMB profile with precise, keyword-aligned business information to improve relevance for local searches. This includes refining your primary and secondary categories, enhancing your business description with locally targeted keywords, and ensuring that your services and products are clearly defined. Proper optimization helps Google understand exactly what your business offers and when to show it to potential customers.

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Review Management & Reputation Building

Local Keyword & Search IntentTargeting

Our team performs in-depth local keyword research to identify high-intent search terms customers use when looking for services like yours. These keywords are strategically incorporated into your business description, services, posts, and updates to increase visibility in local pack results and Google Maps searches. This approach ensures your listing attracts users who are ready to take action.

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Performance Tracking & Strategic Optimization

Google My Business Post Strategy & Publishing

We create and publish optimized Google My Business posts to keep your profile active and engaging. These posts highlight promotions, updates, services, offers, events, and announcements that encourage customer interaction. Regular posting signals freshness to Google and increases the likelihood of higher rankings in local search results while improving click-through rates.

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Image & Media Optimization for Local Visibility

High-quality images play a critical role in GMB performance. We optimize and upload professionally structured images, including logos, cover photos, interior and exterior photos, team images, and service visuals. All images are optimized for size, relevance, and geotagging where applicable, helping improve engagement, trust, and conversion rates from Google Maps and search results.

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Review Generation & Reputation Management

Customer reviews are a major ranking and trust factor for Google My Business. We implement a structured review acquisition strategy to help you generate consistent, authentic reviews from real customers. Additionally, we monitor and respond to all reviews professionally, including positive feedback and negative comments, to strengthen your brand reputation and demonstrate active business management.

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Questions & Answers Management

We proactively manage the Questions & Answers section of your GMB profile by adding accurate, keyword-optimized responses to common customer questions. This reduces confusion, improves user experience, and ensures potential customers receive correct information directly from your business rather than third-party users.

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Local SEO Signals & Map Ranking Optimization

Our GMB service integrates advanced local SEO strategies to improve your visibility in Google’s local map pack. This includes optimizing proximity signals, relevance factors, engagement metrics, and behavioral signals such as clicks, calls, and direction requests. We also align your GMB listing with your website’s local landing pages for stronger ranking authority.

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Spam Monitoring & Competitive Defense

We actively monitor competitor listings and map results for spam, keyword stuffing, and guideline violations that may be impacting your rankings. When necessary, we submit appropriate edits or reports to Google to maintain fair competition and protect your local search position.

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Performance Tracking & Insights Reporting

We track key GMB performance metrics including profile views, search queries, phone calls, website clicks, direction requests, and engagement trends. These insights help measure campaign success and guide ongoing optimization decisions. Monthly reports provide clear visibility into growth and ROI from local search efforts.

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Ongoing Google My Business Maintenance

Google My Business optimization is not a one-time task. We provide continuous management to ensure your listing remains accurate, active, and compliant with Google’s updates and policy changes. This includes regular content updates, seasonal adjustments, new service additions, and proactive issue resolution to maintain long-term local visibility.

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Strategic Consultation & Growth Planning

We conclude each optimization cycle with strategic consultation to discuss performance insights, growth opportunities, and next-step recommendations. This collaborative approach ensures your GMB strategy evolves with your business goals and market conditions, delivering consistent local lead generation and brand exposure.

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